About
Tarot is a reflective tool that turns up the volume on our inner voice
We don't tell you what happens next. We give you a structured way to reflect on what is already happening in life, actionable opportunities to navigate your everyday thoughtfully — and enough memory to notice when the same patterns keep arriving.
Arcane Logic started from a simple frustration: most tarot apps either flatten the cards into horoscope filler, or bury them under so much mysticism that nothing useful survives. Neither treats the reader as someone capable of drawing their own conclusions.
So the app does the part software is good at — remembering, noticing repetition, holding a record of what you were thinking on a Tuesday in March — and leaves the interpretation where it belongs, with you.
The Name
Arcane Logic
Arcana is what tarot calls its cards — the hidden things. Logic is what we bring to them: structure, memory, and the refusal to make something up. The ouroboros is the rest of the idea. The same shapes keep coming back around; the question is whether you notice.
Who Are We
We come at this from different directions — monetization, machine learning, and the business of making things — and agree on one thing: the cards should ask better questions than they answer.
Three people and a tarot deck
Ariel Ciccone
Co-founder & CEO
Ariel spent years working out how products pay for themselves without turning on the people using them. She started Arcane Logic because every tarot app she tried kept choosing the other way.
Rebecca Dragon
Co-founder & Technical Advisor
Rebecca builds AI systems and specializes in privacy. She is the reason your journal entries are treated as yours — a decision made in the architecture rather than in the marketing copy.
Jake Lewis
Co-founder & CFO
Jake came to Arcane Logic from media production, development, and strategy consulting by way of an MBA. He handles everything that isn’t the product, so the other two don't have to.
